Before there was a “Five Zero”, owner Nancy Batlin spent much of her life dreaming about having a small boutique filled with beautiful objects and fashion. At the ripe old age of 8 she would put together picture books and make color charts with her crayons, forecasting the seasonal trends. Stick figure models would bear her vision of what everyone would be wearing in the months to come (or so she imagined).
But instead of opening up the boutique she dreamt of, she took a long detour into the graphic design industry as a creative director and brand manager. While living in London, during her corporate design days, the dream resurfaced and she became obsessed again. She found herself wandering from shop to shop, admiring beautiful objects and drinking in the scent of each boutique, along with draining her bank account.
She knew the only way to reign her shopping habit in was to turn it into a career, spinning her passion into an asset instead of a fiscal nightmare. She went back to school to learn about the retail industry, left the corporate world and all of her business suits behind, and started her own company in 2004.
Her dream of owning her own boutique was realized. Almost. While consulting for luxury brands and preparing to open her
own shop, she was offered an opportunity to help launch a boutique for 2 very talented and creative business entrepreneurs.
